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Position Overview

ASI is seeking an elite, execution-focused Vice President of Sales to own and drive revenue growth across the community banking ecosystem. This is a high-impact executive role for a proven sales leader who combines strategic vision with hands-on operational discipline — someone who can build, lead, and scale a world-class sales organization while personally influencing the largest and most complex opportunities in the pipeline.

The VP of Sales will own ASI's entire sales motion from strategy and team development to pipeline execution and forecast accountability. This leader will establish the operating rhythms, performance standards, and cultural foundation that enable ASI's sales organization to consistently deliver against ambitious revenue commitments in a complex, long-cycle selling environment.

Equally critical is this role's ownership of ASI's referral and partner ecosystem. This individual will professionalize, expand, and systematize partner-driven revenue as a core growth channel, treating it with the same rigor, structure, and accountability as direct sales.

The VP of Sales will partner closely with the CRO, CEO, Product, Marketing, and Customer Engagement teams to ensure the sales strategy is tightly integrated with ASI's broader growth objectives and product direction.

Key Responsibilities

Revenue Leadership and Sales Execution

• Own end-to-end revenue performance for ASI, including new logo acquisition, expansion within existing accounts, and partner-sourced opportunities.
• Set and execute a disciplined sales strategy that drives consistent, predictable revenue growth across complex 12–18 month sales cycles.
• Establish and maintain rigorous pipeline management standards — ensuring accurate stage progression, deal qualification, and forecast integrity at all times.
• Personally engage in high-value, strategic opportunities as an executive sponsor, providing presence and credibility at the C-suite level with prospective banking customers.
• Define and enforce a repeatable, scalable sales motion that can grow with ASI's expanding team and market footprint.
• Deliver accurate, data-driven revenue forecasts to the CRO and executive leadership on a weekly, monthly, and quarterly basis.

Team Leadership and Development

• Establish clear performance expectations, individual quotas, and team targets aligned to company revenue goals.
• Implement structured coaching cadences, deal reviews, and skill development programs that elevate the entire team's capability.
• Create clear career development pathways that attract and retain top sales talent.
• Performance-manage with clarity and consistency, recognizing and rewarding high performers while addressing underperformance decisively and fairly.
• Build the team structure and hiring plan needed to support ASI's next phase of growth.

Sales Strategy and Market Development

• Develop and maintain a deep understanding of the community banking landscape, including regulatory trends, competitive dynamics, technology adoption patterns, and bank consolidation activity.
• Identify and prioritize target market segments, geographic opportunities, and ideal customer profiles to focus the team's efforts and maximize win rates.
• Partner with Marketing to align demand generation, content, and campaign strategy with sales priorities and buyer journey insights.
• Collaborate with Product Management to provide market intelligence that informs roadmap decisions and competitive positioning.
• Represent ASI at industry conferences, banking associations, and key market events to build brand presence and generate pipeline.

CRM, Analytics, and Operating Discipline

• Champion CRM excellence across the sales organization, ensuring Salesforce is used consistently, accurately, and strategically as the system of record.
• Leverage CRM data, sales analytics, and market intelligence to drive informed decision-making and continuous process improvement.
• Build and maintain executive-level reporting on sales performance, pipeline health, team productivity, and partner contribution.
• Establish clear operating rhythms, including weekly pipeline reviews, monthly business reviews, and quarterly planning cycles.
• Identify and implement modern sales tools and technologies that improve team efficiency, prospecting effectiveness, and deal velocity.

Executive Leadership Team Contributions

• Serve as an active, contributing member of ASI's Executive Leadership Team.
• Provide the CRO and CEO with candid, data-driven insight on revenue performance, market conditions, competitive threats, and growth opportunities.
• Collaborate cross-functionally with Customer Engagement, Product, Marketing, and Finance to ensure alignment across the customer lifecycle.
• Contribute to company-wide strategic planning, annual budgeting, and go-to-market initiatives.

Required Experience and Qualifications

• Bachelor's degree required; MBA or advanced degree a plus.
• 8+ years of progressive sales leadership experience in SaaS, fintech, banking technology, or financial software.
• Proven track record of building, scaling, and leading high-performing sales teams that consistently exceed revenue targets.
• Demonstrated expertise in managing complex, non-linear enterprise sales cycles of 12–18 months with full ownership of pipeline strategy, deal execution, and forecast integrity.
• Experience owning and scaling a referral or partner-driven revenue channel.
• Deep understanding of community banking, financial services, or adjacent regulated markets.
• Executive presence with the ability to engage credibly and build trust with bank CEOs, COOs, CIOs, and board members.
• Hands-on proficiency with Salesforce CRM and modern sales enablement tools.
• Strong analytical capability, comfortable building and interpreting pipeline reports, revenue models, and performance dashboards in Excel and the Microsoft Office suite.
• Proven ability to translate strategy into execution — setting clear sales motions, accountability structures, and operating rhythms that drive results.
• Experience in a PE-backed, high-growth software company strongly preferred.

Key Expectations

• An Operator First: Leads from the front, gets into the details, and holds themselves and their team to the highest standards of execution.
• Strategically Grounded: Able to see the big picture while staying close enough to the business to course-correct quickly.
• A Builder: Energized by the opportunity to create structure, process, and culture in an environment that rewards initiative.
• Commercially Sharp: Deeply fluent in the financial services market and able to speak the language of community bank executives.
• A Talent Multiplier: Makes everyone around them better through coaching, clarity, and accountability.
• Resilient and Adaptable: Comfortable operating with ambiguity, learning from setbacks, and driving forward with confidence.
• A Cultural Contributor: Brings positive energy, a sense of humor, and genuine care for the people and mission of ASI.

What ASI Offers

• Competitive base salary with performance-driven OTE
• Unlimited PTO
• Standard company holidays
• Comprehensive health benefits package
• 401(k) program
• Remote-first work environment with 20–25% travel
• Seat on ASI's Executive Leadership Team
• High-growth, PE-backed environment with significant career upside
• The opportunity to build something meaningful in a company that genuinely cares about its customers and its people