Lincoln, Nebraska – June 12, 2003 Automated Systems, Inc. today unveiled a “new look” that includes the first redesign in more than 20 years of the company’s logo.
Automated Systems said the “new look” reflects the changes that have occurred in recent years as the company expanded nationally with the Insite Banking System™, a core data processing and ancillary product solution for community banks.
“It became clear that our company was undergoing a shift in focus and we felt our corporate logo image should also be redesigned to reflect our internal business changes as well as our corporate location changes,” said Automated Systems Marketing Director Tim Schmidt.
Since December 2002, Automated Systems has been in the process of building a new corporate location which will be completed in August. The new location will allow all of the Automated Systems employees in Lincoln to be in the same location. In addition, TerraScan, Inc., a sister company which develops county government software, will also be within the same building. This will allow increased communication between all employees across all departments and multiple companies.
Since 1981, Automated Systems has developed and supported a core data processing solution for community banks. During the 1990s, a lot of time and effort was spent developing and growing their hardware and software sales division. In the last 5 years, their primary focus has shifted back to their core data processing and ancillary product solution: the Insite Banking System™.
The new Automated Systems logo is meant to produce an emotional reaction of strength, movement and a sense of wholeness or completion. The red and blue colors of the image were derived from the previous logo and darkened to create the sense of strength and stability. The curved red line is generated from a combination of an abstract letter “A” and a continuous oval path.
When choosing a font, Automated Systems was looking for a typeface that would have easy readability in print and online use on websites and electronic media. In addition, the font would need to have strong and clear letterforms which would hold up when viewed in a wide variety of environments. The uniqueness of the font, particularly the “t”, was chosen because it represents the uniqueness of the company.
About Automated Systems, Inc.
Automated Systems, Inc. (ASI) has built strong relationships with community banks since 1981 to create the technological solutions necessary to address community bank management’s needs. ASI develops and supports software to help its customers operate efficiently and effectively. ASI also provides network support and consultative services to enable clients to maximize the latest technologies.
ASI corporate headquarters are at 1201 Libra Drive, Lincoln, Nebraska 68512, 402.420.6000 or 800.279.7312. For more information about the banking solutions from ASI, visit
About Insite Data Services™
The Insite Banking System™ is a complete in-house or hosted core data processing solution utilizing a 100% Microsoft Windows environment: no Unix, no AS/400 and no mainframe. Automated Systems provides directly integrated solutions: image teller solution, check and document imaging, real-time telephone and real time online banking with remote capture. For more information about hosting from IDS, visit