One of the many challenges with owning or managing a business is ensuring that your products or services can be easily located and acquired. A strong online presence is now an essential piece of this puzzle. When a customer googles your unique product or service name, does your business come up in the first page of search results? If it doesn’t, you’re not alone – many companies, regardless of size, face this same challenge. There are many ways you can improve your search engine optimization (SEO), ensuring your company and its products are the first thing they will see. There are multiple ways to achieve this, including: adding daily content to your website, sharing your content on various social media channels, and improving your website’s core web vitals.
Adding fresh, daily content and new pages to your website is great for SEO, as the multiple indexed pages increase the likelihood that search engines will think of it as an expert site. Having a great graphically designed website is a fantastic start, but it’s the continued content and keywords that determine where a search engine ultimately ranks you. You also want to make sure the content is relevant and not just random. If your website primarily focuses on banking, daily content about the local weather isn’t going to keep visitors on your site. Some of the best ways to improve your SEO score with content revolve around creating links, adding images, giving users something to download, and adding your contact information. To see what pages of your website are performing and loading well and which pages are not, you can download a tool called Google Analytics. Google Analytics can be used to track how effectively your current customers and visitors use your website and what pages they most frequently visit. Ideally, this will tell you what sections of your website have been attracting users and what sections of your website could use some help. After cleaning up the pages that didn’t do so well in the Google Analytics test, you should be one step closer to improving your SEO score.
According to databox.com, social media links do not have a direct impact on your overall SEO ranking. However, it helps indirectly. When you post on social media, it is best to have an outbound link that will take users directly to your website to help pull in traffic. This is beneficial because having outbound links gives you a higher ranking on Google. Whenever you add new content to your website, it’s best to post about it on social media so you can get clicks to that page. Once you start pulling visitors into the new content, Google will recognize that and index the page faster. Social media links are also great because it shows visitors you have social media accounts set up. This largely increases your website’s exposure and brand awareness to get the word around. Generating likes, comments, and shares builds your brand awareness and gives you great social media exposure. Even though likes, comments, and shares aren’t a specific ranking factor, it does help bring visitors to your website and on-page time is a ranking factor.
Increase Content Accessibility
Finally, to continue to improve your website’s SEO ranking, you should try to improve your website’s core web vitals. Core web vitals are specific web page experience metrics that Google began using as a ranking factor in May 2021. According to backlinko.com, these vitals aren’t designed to make or break your current ranking. They are, however, going to be a key contributor. There are three core web vital metrics, including Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). The LCP metric measures how quickly the largest element of a particular page can load and appear. This refers to the graphics, videos, and verbiage you have on your website. The CLS metric is designed to ensure the pages within your website aren’t causing any shifting movements that may confuse or irritate users. This includes content such as videos, images, fonts, or ads on a webpage that are slow at loading compared to everything else on the page. It can also include pop-ups on the page that shift content as well. Finally, the FID metric measures the overall responsiveness of your website. Additionally, it measures how quickly a page will load for the user to browse through the content. Page loading time is a key contributing factor to improving your core web vitals.
There are many ways of improving your website’s SEO ranking, including adding daily content to your website, sharing your content on various social media channels, and improving your website’s core web vitals. If your business is struggling to reach an online market, these three steps will strongly help boost your SEO ranking within a Google search engine results page. This should greatly benefit small companies and recent start-ups that are trying to compete with already established large companies and corporations in creating a presence for themselves online.
About Automated Systems, Inc.
Since 1981, Automated Systems, Inc. has been a leader in providing innovative core banking, digital banking, and data processing solutions to community banks nationwide. An array of integrated applications provide partnered banks with tailored, cost-effective, competitive choices. ASI delivers industry-leading technology backed by unparalleled in-house conversion, training and support teams; paving the way for progressive, top-notch customer service. ASI corporate headquarters are located at 1201 Libra Drive, Lincoln, NE 68512, 1.800.279.7312. For more information about banking solutions from ASI, visit www.asiweb.com.
About Insite Data Services
IDS data application hosting services combines secure and cost-effective core banking applications, enterprise-class servers and storage, and proven virtualization technology. IDS hosts all of the bank’s servers in secure data centers that use state of the art security systems including identity verification and biometric scanning. Insite Data Services also offers IDS On-Time, a full-service solution dedicated to back-office bank processing. These operations experts allow partnered banks to focus on their most important asset, their customers. For more information visit www.insitedataservices.com.