Marketing

Email Marketing 101: How to Get Your Email Read

According to Review42.com, the average office worker receives about 121 emails daily. Of those, approximately 40% get opened. What exactly happens to the other 60%? How can you increase the likelihood that your email gets opened? There are many important things to consider when sending an email. Three easy steps to improving your email include [...]

Thanks to Banks 2020

As we say goodbye to 2020,  a cringe-worthy, historical year full of darkness and obstacles, we reflect on one of the bright lights that stood out and how this star can continue to lead us confidently into the future. This shining example, to which I am referring, is the community bank. Small banks are normally [...]

Plaid Exchange Integration with Automated Systems’ Digital Banking Platform

Automated Systems, Inc. (ASI) has announced their integration with Plaid Exchange, a data network powering over 3,000 fintech apps and services, such as Venmo, Acorns, Digit, and YNAB. Using Plaid Exchange, a token-based Application Programming Interface (API), within the ASI digital banking platform will enable your customers to easily and securely connect their financial accounts to [...]
Effective Communication

Navigating Effective Communication through the Pandemic

During this global pandemic, many businesses these days are struggling to get customers in to their physical stores. Banks are not exempt from this struggle. Financial institutions, who wish to succeed, must maintain consistent and clear communication with their customers. This may sound easy, however, many challenges are present that need to be overcome. How [...]
computer with web design software open

Considering a New Site Design? Here are 6 Web Design Trends for 2020 (Part 1)

Websites are essential to the success of any business, as they establish a sense of credibility and professionalism, while also allowing users easy access to information about your company. Often, your website the key to attracting new customers and, perhaps even, retaining current customers. The actual design of your website has a significant and impactful [...]