Author Posts

Bank Customers of the Future Today

In retail, marketers expend countless hours every year trying to forecast what consumers will want to buy in the future. It takes a long time to design, source, manufacture, package, and get products on shelves (to summarize the retail production process) at the right time for consumers to purchase. The COVID-19 pandemic of 2020 has [...]

The New IoT

Is this the major technology trend of the decade? The International Computer Electronics Show (CES) just finished up last week in Las Vegas. There where over 3,900 exhibitors showing off their latest and greatest products and services. There were more than 170,000 attendees. CES is the largest annual tradeshow focusing on technology held each year. [...]

Security Tokens: Could security tokens be bigger than Bitcoin?

Bitcoin is the world’s most recognizable encrypted, digital cryptocurrency coin; however, Bitcoin is just one of over 4,000 different types.  The top five largest, by market cap, are: Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Bitcoin Cash (BCH) and Cardano (ADA). Combined, these five are currently worth $250 Billion USD. Bitcoin makes up over half of [...]

Investing in Your Customers

Technology has revolutionized the way we do just about everything. From smart irrigation systems in agriculture, to self-driving cars, to consumer investment resources, our lives have been impacted. In the not so distant past, an average person hired an account manager to invest their extra income. The knowledge and time commitment needed to successfully manage [...]

Retaining the Next Generation

Numerous news articles have focused on marketing to Generation Y “Millennials”, who now have an age range between 24-41 years old. Now is the time to look to what’s coming next, the Millennial children. Members of Generation Z (or simply “Gen Z”) are beginning to enter adulthood and should be a focal point for banks. [...]

Becoming Technologically Compliant

The ADA (Americans with Disabilities Act) began as an initiative to create accessibility in physical spaces for individuals who have a limiting disability. We’ve seen public places transform with additions of ramps, the use of braille, even structuring kiosks to be usable at a lower height for those in wheelchairs. These basic requirements have evolved [...]

The Importance of Company Photos

The internet is an amazing tool that helps us connect with people across the world. As our dependency grows in using that tool, it’s easy to get lost in anonymous interactions with others. How do you create a better, more personalized connection with your customers? On way is to put a face to a name. Providing pictures of your [...]

Company Culture Today

What is “Company Culture” to you?   We define Company Culture as the combination of four different categories: employee appreciation, company outings, office hour events, and communication.  These items are crucial to hiring and retaining members of your team. Finding the right job is similar to going out to a restaurant and ordering a meal.  A [...]

The Service of Support

Today, consumers expect more than the delivery of a product from businesses, they expect an experience. An experience that envelops every part of their transaction process, from research, to decision making, to the actual purchase, including every interaction with a member of your staff. We are longer selling products, we are selling a client experience. [...]

How Community Banks Win: Making Digital Personal

Community banks have consistently beat out their competition as a preferred financial institution. So what do these local institutions do that keep them ahead? It all comes down to one word, “Relationships”. They take the time to get to know their customers. Names, birthdays, family, and how, as a bank, they can make a dream [...]