Create a secure banking atmosphere, no matter what channel your customers use for banking. Promote security as a top goal and educate customers on the ways they can enhance their personal security.
Choose Intuitive Products
Provide banking products that are simple and easy to use. As long as your customers can quickly and conveniently access your products and services, they will be happy to use them. It should be so easy that they can access and check their balances on demand: every day, hour or minute.
Set Clear Policies
Make sure your account policies and fees are clearly stated and stay as consistent as possible. A simple, straight-forward pricing strategy is always received well.
Keep up with your customers’ technological savvy by utilizing the latest products for speed and ease of use. From mobile banking to quick teller lines, technology can play a vital role at your bank.
Build a Relationship
Your customers are your bank. Get to know them on a more personal level. Your ability to greet them by name and provide a personalized interaction is essential to providing an emotional connection.
Use Social Media
Use social media as a medium to communicate and engage your customers. As this tends to be the medium your customers use to connect and speak to others, it only makes sense to connect with them there.
If a problem arises, resolve them immediately and make sure your customer knows you are on their side. Listen, empathize and acknowledge, offer a solution (nothing canned or generic!), and follow-up.
It’s great to advertise and get new customers, but don’t forget about your preexisting customers. Reward them for their loyalty, even a small perk or benefit will brighten their day and remind them that you appreciate their longevity.
On-the-Spot Problem Solving
Be able to think on your feet and help customers find what they need without using canned responses. Cross-train employees to assist with basic inquiries, so your customers can avoid multiple lines to find out what they need to know.
Timely Follow Up
Call your customer to follow up on any questions or concerns they are currently having. This lets them know that you have not forgotten them and that they are a valuable asset to you.
Hire and Retain Great Employees
Hiring an employee willing to go above and beyond is a priceless asset. Your employees are the face of your company. Great employees will make your bank the go-to-place for your customers.
About Automated Systems, Inc.
Since 1981, Automated Systems, Inc. has been a leader in providing innovative core banking, digital banking, and data processing solutions to community banks nationwide. An array of integrated applications provide partnered banks with tailored, cost-effective, competitive choices. ASI delivers industry-leading technology backed by unparalleled in-house conversion, training and support teams; paving the way for progressive, top-notch customer service. ASI corporate headquarters are located at 1201 Libra Drive, Lincoln, NE 68512, 1.800.279.7312. For more information about banking solutions from ASI, visit www.asiweb.com .
About Insite Data Services
IDS data application hosting services combines secure and cost-effective core banking applications, enterprise-class servers and storage, and proven virtualization technology. IDS hosts all of the bank’s servers in secure data centers that use state of the art security systems including identity verification and biometric scanning. Insite Data Services also offers IDS On-Time, a full-service solution dedicated to back-office bank processing. These operations experts allow partnered banks to focus on their most important asset, their customers. For more information visit www.insitedataservices.com.