Innovation

Investing in Your Customers

Technology has revolutionized the way we do just about everything. From smart irrigation systems in agriculture, to self-driving cars, to consumer investment resources, our lives have been impacted. In the not so distant past, an average person hired an account manager to invest their extra income. The knowledge and time commitment needed to successfully manage [...]

The Edge of Innovation

Innovation has a razor sharp edge.  Customers are more accepting of small improvements, but those only create marginal increases in value. They can go largely unnoticed in the market. Radical innovation makes a big splash, but not every customer wants to get soaked.  It can seem like roulette to pinpoint how far to innovate. Understanding [...]