By asking the question, "How aware are our customers about our online banking services?" you can decide for yourself what action, if any, needs to be taken. The goal is to have a happy customer and by giving the customer what they want, say online bill pay; you are one step closer to making that happen.
A good way to make your customer aware of your online banking services is by advertising your services on your home website. It seems like nowadays everything is online or within reach with the click of a button. By advertising on your own website, you can announce to your current and potential customers what services and products you offer.
Something else to consider is the addition of a splash page or the page between webpages. The splash page can have a link to the product page you are promoting, like mobile banking. This is just a quick way to ensure your customer will see it, but can bypass the offer if uninterested. At Automated Systems, Inc. we are working on integrating a custom splash page option into our custom website designs.
Keeping your customers in the information loop is as important as how you do it. From website advertising, to just talking with your customers when they come in, communication is key. It's not a matter of one gender being more informed about online banking; it's a matter of how you communicate your services.