Part 3: Best Practices
& Inspiration

In our last posts, we've discussed choosing a platform and developing a plan for your bank’s social media strategy. This week, we’ll look at some banks who are already utilizing social media through Facebook and Twitter. Take a look at their profiles for some inspiration on what types of posts you could implement onto your social media profiles . . .

 Part 2: Have a Plan

In our last post, we discussed how the first step in your social media strategy should be to determine which platforms to participate in, whether it be Facebook, Twitter, or other social media outlets. The next step is to map out a specific plan that outlines when you'll be posting messages and what topics you'll be posting about . . . 

 Part 1: Getting Started |
Choosing a Platform

With social media becoming the norm for spreading brand awareness, you may be wondering how your financial institution fits in to the worlds of Facebook, Twitter and so many other outlets available to you. What specific tactics can you apply when developing your community bank’s social media channels? Over the next few weeks, we will share some tips and ideas in a three-part series on community banking social media tips.

In a recent article post from bankinnovation.net, they bring up the issue of gender divide and knowledge about online banking. In this article, they discuss which gender seems to know more about their banks online banking options. The findings are that it is pretty equal between the sexes as to which knows more about what their bank offers. Though this seems like an unusual subject, it might actually have some merit, not only in the gender side of it, but in the 'how much do your customers know about your online banking services' side of it. This shouldn't be a matter of gender, but more of a matter of communicating your services to your customers.

Our last blog was about tips for creating an effective bank website. Along with this same theme, how you brand your bank is of utmost importance. You want your image and slogan to be clear and concise, not one that will be vague and like other financial institutions in your area: You need to stand out!